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Oct. 23, 2020

#212: Amelia Lin, Co-Founder & CEO of Saga, an Innovative Voice-Based Social App to Stay Close with Family and Friends

#212: Amelia Lin, Co-Founder & CEO of Saga, an Innovative Voice-Based Social App to Stay Close with Family and Friends

Amelia Lin is the Co-Founder & CEO of , a voice based social app to stay close with family and friends. They help families save the life stories of loved ones on audio--it's like getting a personal podcast of your Grandma's childhood stories....


Amelia Lin is the Co-Founder & CEO of Saga, a voice based social app to stay close with family and friends. They help families save the life stories of loved ones on audio--it's like getting a personal podcast of your Grandma's childhood stories. Saga sends weekly prompts - they record and share. It's easy for anyone to use, they can dial a number from their phone to record, even without the app. Learn more at https://trysaga.com (They're hiring)

About Our Partner

This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.

Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI.

Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba.

Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.

Some of the Topics Covered by Amelia Lin in this Episode

  • What Saga is and how it works
  • How Saga got started and what the initial version consisted of
  • The evolution of Saga into an audio product
  • Manually sending question prompts in the early days
  • How Amelia decided what to charge early on for the product
  • Amelia's experience fundraising for Saga and what she changed from her first time fundraising to her second time
  • Use of funds for Saga after fundraising
  • How Amelia is building her team and what she's looking for in new team members
  • What's fueled the growth of Saga up until this point
  • How Amelia is developing the product itself
  • The various use cases for Saga
  • How the different question packs are created for Saga
  • The business model today with Saga
  • How to continuously iterate on making a better social app
  • The conversations with Amelia and her team around creating a magical experience with Saga
  • Amelia's thoughts on whether she thought she'd be an entrepreneur at this point in her life
  • Books that have been impactful for Amelia
  • How Amelia recharges outside of work

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