Welcome to Just Go Grind!
Nov. 6, 2020

#226: Chai Mishra, Founder & CEO of Move, the First Community-Owned National Retailer, on the Journey to Building the Largest Digitally Native Supermarket in the U.S.

#226: Chai Mishra, Founder & CEO of Move, the First Community-Owned National Retailer, on the Journey to Building the Largest Digitally Native Supermarket in the U.S.

​​Chai Mishra is the Founder & CEO of , which is based on a simple idea — modern commerce is not as good as it can be. They work directly with award-winning producers to make their own brand of products. And they deliver these products...


​​Chai Mishra is the Founder & CEO of Move, which is based on a simple idea — modern commerce is not as good as it can be. They work directly with award-winning producers to make their own brand of products. And they deliver these products straight to their members. By cutting out the middlemen, they're making a retailer that’s more efficient, ethical, and enjoyable.

Invest in Move: https://wefunder.com/move

Learn more about Move: https://shopmove.co/

About Our Partners

This episode is brought to you by Pivot CMO. Whether you’re a startup and you’ve just launched your product or a larger business, accelerate your growth with performance marketing solutions from our partner, Pivot CMO. Pivot specializes in performance marketing solutions that have helped countless companies double or even triple in the first few months of working with them. They’re boutique, extremely data-driven, and launch and iterate quickly. 84% of their clients double their revenue.

Pivot CMO is focused on digital marketing channels like Facebook/Instagram, Google, Pinterest, and TikTok. Their founders are involved with every account so you don’t get a low-level account manager, but instead a highly skilled and experienced, outsourced CMO. 

They’ve helped a number of Y Combinator and venture-backed companies along with fortune 500 companies, so no matter the size or stage of your company, use Pivot to help with all of your marketing and growth needs. 

To book a free consultation visit pivotcmo.com.

Want to raise funding through Wefunder? Through Just Go Grind, you can receive a discount on Wefunder fees when fundraising for your company. Head over to https://wefunder.com/raisemoney/justgogrind

Some of the Topics Covered by Chai Mishra in this Episode

  • How Move works and why Chai wanted to work on this particular company
  • Chai's story of growing up in India in the early 1990s and how it influenced him
  • The growth of direct to consumer brands
  • How Chai decided to go through Y Combinator
  • Chai's fundraising experience
  • Why Chai spent 2+ years just figuring out the supply chain for Move
  • Chai's experience testing their own brand name product early on
  • What Chai looks for in the producers he works with for Move
  • The massive waitlist (135,000 people) Move has and why they limit the number of people they allow on the platform
  • How Chai decided to crowdfund through Wefunder
  • The big vision for Chai and Move for the next 10-20 years and why Chai believes he can 10x the number of members in the next year
  • How a community of thousands of people votes on every decision at Move

Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/

Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/

Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/