#161: Christine Outram, CEO of Everydae and Inventor of the Copenhagen Wheel - a TIME Magazine Best Invention, on Product Development, Marketing Strategies, and Using Tech to Democratize Access to High-Quality Education for Everybody

An award-winning designer and MIT alum, Christine is the CEO of Everydae, the world's smartest digital tutor. Previously she was the Chief Product Officer at Veritas Prep (sold in 2018) where she incubated and launched the adaptive learning platform, ORION (33% MoM growth). Prior to this, she led the product and design team at DogVacay (sold to Rover.com) and the innovation department at Deutsch. She also invented the electric bike, the Copenhagen Wheel, a TIME Magazine Best Invention. 

Everydae is an online SAT digital tutor that gets you top scores without the stress. Affordable, effective, and fun, Everydae's secret is their revolutionary bite-size online micro lessons that match short attention spans and busy schedules. Everydae's team believes that a lack of money shouldn’t stand in the way of realizing your potential, which is why they're democratizing access to affordable, personalized learning so that anyone can level-up in life.

Connect with Christine Outram

• Everydae
• Facebook
• Instagram
• Twitter
• YouTube
• LinkedIn

Some of the Topics Covered by Christine Outram in this Episode

• What is Everydae, where the idea came from, and how it got started
• Christine's background in product and digital design and interest in tech and education
• The steps taken to actually develop Everydae
• Christine's role as CEO
• Marketing and sales as a direct-to-parents product
• Customer acquisition and launching during the COVID-19 pandemic
• In-house versus outsourcing for running paid acquisition
• Relationship and email marketing
• Their experience with Wefunder, why they decided to go the crowdfunding route, and what they did to ensure its success
• "Mom and pop angels"
• Everydae's team
• Distribution of funds post-fundraising
• Their approach to content creation and breadth versus depth
• Collecting and incorporating consumer feedback
• Balancing short-term and long-term plans and goals
• The business model and pricing structure for Everydae
• Christine's background as an architect, her time at MIT, and inventing the Copenhagen wheel
• Christine's advice and book recommendations regarding product development
• What's next for Everydae
• What fuels Christine
• The biggest challenges Christine and her team have faced in building Everydae
• How Christine recharges away from work

Links from the Episode

• Veritas Prep
• MonkeyLearn
• HubSpot
• Buffer
• #139: Jesse Horwitz, Co-Founder & Co-CEO of Hubble, an E-Commerce Contact Lens Company That’s Raised $73M+, on Building a Standout Direct to Consumer Company
• Upwork
• Wefunder
• Caribu
• Angels and Entrepreneurs run by Neil Patel
• Startup Camp
• #126: Christian Peverelli, CEO & Co-Founder of WeAreNoCode, an Educational Platform Empowering Non-Technical Founders Through No-Code Technology
• MIT Senseable City Lab
• DogVacay
• Measure what Matters by John Doerr
• Don't Make Me Think by Steve Krug
• Superhuman