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Sept. 9, 2020

#168: Dejan Pralica, Co-Founder and CEO of SoleSavy, an Exclusive Sneaker Community, on Content Creation, Becoming the Amazon Prime for Sneakers, and Building an Authentic Community

#168: Dejan Pralica, Co-Founder and CEO of SoleSavy, an Exclusive Sneaker Community, on Content Creation, Becoming the Amazon Prime for Sneakers, and Building an Authentic Community

Dejan Pralica is the co-founder and CEO of , an exclusive community that brings together sneaker enthusiasts and collectors and helps them acquire limited-edition sneakers directly from retailers. A SoleSavy membership provides you the tools and...


Dejan Pralica is the co-founder and CEO of SoleSavy, an exclusive community that brings together sneaker enthusiasts and collectors and helps them acquire limited-edition sneakers directly from retailers. A SoleSavy membership provides you the tools and resources you need to successfully purchase the products you want for retail. SoleSavy’s co-founders have over 20 years of experience in the sneaker industry, both in retail and online. Their connections and experience in the sneaker industry allow them to provide members with unparalleled knowledge and access you won’t find anywhere else.

Connect with Dejan Pralica

Some of the Topics Covered by Dejan Pralica in this Episode

  • What SoleSavy is and why Dejan founded it
  • The first steps Dejan took to get SoleSavy off the ground
  • Going to NBA All-Star Weekend
  • Early reaction to the company and feedback
  • SoleSavy's business model
  • Customer acquisition and growth
  • Their 500-person first-day signup
  • How SoleSavy's product system works
  • Building an authentic community
  • The team behind SoleSavy
  • Being scrappy and resourceful
  • Dejan's experience going through the LAUNCH Accelerator
  • The fundraising battle
  • Dejan's thoughts on expansion into other niche communities
  • Dejan's personal sneaker collection
  • How Dejan got interested in sneakers
  • Dejan's first experience as a founder, starting and building Kicks Deals
  • How Dejan approaches content creation
  • Why Dejan started a podcast and the benefits of podcasting
  • What's next for SoleSavy
  • Dejan's book recommendations
  • How Dejan recharges and how he views the work-life balance

Links from the Episode