Eric Martell is a founder at , which simplifies retail marketing by connecting CPG advertisements directly with retailers. Their mission is to provide complete transparency from the click of an ad to the purchase of a product. Eric is also a Venture...
Eric Martell is a founder at Pear Commerce, which simplifies retail marketing by connecting CPG advertisements directly with retailers. Their mission is to provide complete transparency from the click of an ad to the purchase of a product.
Eric is also a Venture Partner at Gener8tor, and was Managing Director of Gener8tor Minnesota until September 2018. Gener8tor is a nationally ranked accelerator, with 76 investments to date. Before Gener8tor, he co-founded EatStreet, a startup that powers the online ordering for 15,000 restaurants nationwide and feeds millions of hungry people. Early in the company, he led product and engineering with Alex Wyler, and spent his last several years leading business intelligence, analytics, and metrics.
They have raised $40 million and their team has grown to 150 full time employees. Eric was named Ernst and Young "Entrepreneur of the Year" finalist in 2015 along with Matt Howard and Alex Wyler.
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