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Aug. 19, 2020

#147: Ira Green, Founder and CEO of Freedom, a Natural Deodorant Company, on Getting into 300+ Spas Nationwide, Navigating E-Commerce, Testing Brand Boundaries, and the Challenges of Being a Female Entrepreneur

#147: Ira Green, Founder and CEO of Freedom, a Natural Deodorant Company, on Getting into 300+ Spas Nationwide, Navigating E-Commerce, Testing Brand Boundaries, and the Challenges of Being a Female Entrepreneur

Ira Green is the founder and CEO of , a natural deodorant company. When Ira's 3 friends were diagnosed with breast cancer and were told to switch to natural products, Ira had the hardest time finding a natural deodorant that worked, smelled good or...


Ira Green is the founder and CEO of Freedom, a natural deodorant company. When Ira's 3 friends were diagnosed with breast cancer and were told to switch to natural products, Ira had the hardest time finding a natural deodorant that worked, smelled good or even looked good. So she created one that did all three! Freedom luxury natural deodorant can now be found in 300+ spas nationwide, including the Four Seasons Spas and Canyon Ranch Spas.

Connect with Ira Green

Some of the Topics Covered by Ira Green in this Episode

  • Why and how Ira started Freedom
  • Making a great product and being open to change
  • Managing feedback
  • Getting the Four Seasons as her first client
  • Figuring out manufacturing and production, from an assembly line of friends and family to dealing with manufacturer's minimums
  • Creating a vision board instead of a business plan
  • Ira's big vision for growing Freedom
  • How Ira has bootstrapped the business for the first 3 years and what she would've done differently
  • How Ira has been handling COVID
  • Transitioning to VC and distribution of funds
  • Testing the boundaries of your brand
  • Tackling the challenge of e-commerce
  • Freedom's team and traction today
  • How Ira is views growth and the role of marketing
  • The challenges of being a female entrepreneur and the transactional nature of female investors
  • Ira's advice for entrepreneurs
  • Ira's book and podcast recommendations
  • The sacrifices of being an entrepreneur
  • The story of Freedom's name and logo

Links from the Episode