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Aug. 11, 2020

#139: Jesse Horwitz, Co-Founder & Co-CEO of Hubble, an E-Commerce Contact Lens Company That's Raised $73M+, on Building a Standout Direct to Consumer Company

#139: Jesse Horwitz, Co-Founder & Co-CEO of Hubble, an E-Commerce Contact Lens Company That's Raised $73M+, on Building a Standout Direct to Consumer Company

Jesse Horwitz is co-founder and co-CEO at , one of America’s fastest-growing direct-to-consumer e-commerce companies. Horwitz and co-founder Ben Cogan earned spots on Forbes’s 30 Under 30 list in 2016 and over the past two years...


Jesse Horwitz is co-founder and co-CEO at Hubble, one of America’s fastest-growing direct-to-consumer e-commerce companies. Horwitz and co-founder Ben Cogan earned spots on Forbes’s 30 Under 30 list in 2016 and over the past two years have extended Hubble’s footprint around the world. Horwitz wrote and published Selling Naked, a how-to and guidance book on direct-to-consumer marketing. Horwitz is also co-founder at Mockingbird, a baby stroller brand, and BZR, a one-stop shop DTC platform, as well as a board member for Andie Swim, a fashion and apparel company. Horwitz is currently active in advising Resolved CX, a customer service platform for direct-to-consumer companies; AdCouncil, an online campaign to optimize voter registration for the 2020 election; and Humanity Forward, a non-profit dedicated toraising money for those devastated by the COVID-19 pandemic.

Connect with Jesse Horwitz

Some of the Topics Covered by Jesse Horwitz in this Episode

  • How Jesse and his co-founder Ben Cogan started Hubble
  • The benefit of working on friends' projects
  • Deciding to go full-time with Hubble and raising their first seed round
  • Defining roles and responsibilities with his co-founder
  • Identifying a manufacturing partner
  • Customer acquisition and marketing channels
  • Fundraising and what Jesse would've done differently in that regard
  • How the D2C market has changed in recent years
  • Where Jesse sees opportunity in the D2C market
  • How Jesse views competition and standing out as a brand
  • How COVID has affected Jesse and the Hubble team
  • How Jesse views his entrepreneurial journey
  • Jesse's resource and book recommendations
  • Writing his book, Selling Naked
  • Ventures that have been "failures" for Jesse
  • What Jesse does to recharge
  • How Jesse structures his day
  • Jesse's advice for entrepreneurs starting a D2C business
  • Jesse's tips for networking

Links from the Episode