Welcome to Just Go Grind!
June 20, 2022

#331: Justine Palefsky and Tas Amina of Kindred, on Building an Intentional Co-Founder Partnership, Lessons from a Failed E-Blast, and Navigating an Unpredictable Market

Justine Palefsky and Tas Amina are the Co-Founders of Kindred, a members-only home swapping network that unlocks your ability to live a travel-rich lifestyle for a fraction of the cost of a hotel or AirBnb.


Justine Palefsky and Tas Amina are the Co-Founders of Kindred, a members-only home swapping network that unlocks your ability to live a travel-rich lifestyle for a fraction of the cost of a hotel or AirBnb. By exchanging homes with people they trust, renters and owners alike are able to take advantage of remote-work flexibility and explore new destinations without breaking the bank.

Justine and Tas were both early-stage employees at Opendoor before deciding to start their own company during the pandemic.

Topics Covered by Justine Palefsky and Tas Amina in this Episode

  • Kindred’s origin story

  • How Justine and Tas decided to work together as co-founders and the “partnership charter”

  • Launching during the pandemic

  • Early customer acquisition failures and lessons

  • Organic growth and refining their model

  • Developing Kindred’s pricing and business model

  • Fundraising for Kindred and their advice for founders

  • Navigating an unpredictable market

  • What’s next for Kindred

Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com

Follow Justin Gordon on Twitter: https://twitter.com/justingordon212