Welcome to Just Go Grind!
Aug. 18, 2020

#146: Prasanna Krishnamoorthy, Co-Founder and Partner of Upekkha, a B2B SaaS Accelerator, on Helping Startups Achieve Meaningful Financial Outcomes and Profitable Scalable Growth, Creating a Flywheel, and Navigating COVID

#146: Prasanna Krishnamoorthy, Co-Founder and Partner of Upekkha, a B2B SaaS Accelerator, on Helping Startups Achieve Meaningful Financial Outcomes and Profitable Scalable Growth, Creating a Flywheel, and Navigating COVID

Prasanna Krishnamoorthy is a co-founder and partner at , a Value SaaS Accelerator working with B2B SaaS startups to get through the valley of death, to a place with predictable, scalable, profitable growth. Whether you want to build a $10M revenue...


Prasanna Krishnamoorthy is a co-founder and partner at Upekkha, a Value SaaS Accelerator working with B2B SaaS startups to get through the valley of death, to a place with predictable, scalable, profitable growth. Whether you want to build a $10M revenue business or the next $1B SaaS unicorn, Upekkha helps you accelerate.

Prasanna previously worked intensely with 120+ startups to make them LARGE at Microsoft Accelerator India and picked the right startups for Investors & Microsoft. As a founder going through his own ups & downs, he helps other founders push through, and has been an angel investor in a couple of startups along the way.

With every startup, Prasanna helps as a full-stack growth driver: from business planning for growth, frameworks for growth, aligning engineering for traction, innovating on product, marketing & sales plans to tactically crafting pitches & one-liners, & reviewing ads. Growing startups is everything he looks to do. In his own startups, he has done everything that needed to get done - development, testing, support, product management, sales, marketing, customer interaction, integration. Prasanna knows a little about a lot of things - technical and non-technical, and knows a lot about a few things - technology, growth, product, and the difficulties of starting up.

Connect with Prasanna Krishnamoorthy

Some of the Topics Covered by Prasanna Krishnamoorthy in this Episode

  • How Prasanna was inspired to become an entrepreneur and work in B2B
  • The early ventures Prasanna worked on
  • Working for Amazon and the Microsoft Accelerator
  • How Prasanna founded Upekkha
  • The original business model for Upekkha
  • Developing a brand and getting their first cohort of startups
  • The original 2-year structure of the program
  • The theory of constraints and the guidance Upekkha gives their startups
  • How the program has changed to focus on the initial flywheel construction and building scalable growth
  • The cognitive biases of founders and some inflection points for startups
  • What Prasanna has learned about the B2B SaaS industry while building and growing Upekkha
  • Prasanna's advice for customer acquisition
  • The importance of referrals
  • Determining pricing
  • Upekkha's team
  • Prasanna's role at Upekkha and how it's changing during COVID
  • How Upekkha's participating startups rallied together to help each other during COVID
  • Prasanna's vision for Uppekha's growth

Links from the Episode