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Sept. 3, 2020

#162: Sarina Richard, Founder and CEO of HERdle.health, on Deciding Between For-Profit and Non-Profit, How to Be Resourceful While Bootstrapping, and Creating an Organic Community

#162: Sarina Richard, Founder and CEO of HERdle.health, on Deciding Between For-Profit and Non-Profit, How to Be Resourceful While Bootstrapping, and Creating an Organic Community

Sarina Richard is the Founder and CEO of , India's first private women's one-stop healthcare expert. HERdle.health provides Indian women power over their sexual and mental health in a safe, anonymous, fast, and convenient way. They aim to give women...


Sarina Richard is the Founder and CEO of HERdle, India's first private women's one-stop healthcare expert. HERdle.health provides Indian women power over their sexual and mental health in a safe, anonymous, fast, and convenient way. They aim to give women the care they need without judgment or stigma, from the comfort and privacy of their mobile phone.

25% of the world’s cervical cancer deaths come from India, and 4 out of every 10 women in the world who commit suicide are from India. There is a lack of access to information and resources and a massive social stigma against sexual and mental health. HERdle hopes to bridge this gap and remove Indian women's health hurdles by providing access to non-judgy experts, resources and technology.

Connect with Sarina Richard

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Some of the Topics Covered by Sarina Richard in this Episode

How Sarina’s background in healthcare and women’s development led to her funding HERdle

The issue of access to healthcare and sexual health education for women in India

Understanding the problem and the business models Sarina came up with

Deciding between for-profit and non-profit

The first steps Sarina took to start HERdle

How Sarina went about customer discovery and understanding pain points from the supply side

HERdle’s services and how it works

From bootstrapping to pre-seed and seed round fundraising

What Sarina values in building a team

How Sarina has been resourceful while bootstrapping

Sarina’s takeaways from previous founder experiences and applying them to HERdle

Customer acquisition, partnerships, and creating an organic community

How Sarina currently structures her day and distributes her time and finding work-life balance

How Sarina recharges and stays active (for free!)

Sarina’s advice for other entrepreneurs

Links from the Episode:

Five Whys

#108: Rob Mather, Founder and CEO of the Against Malaria Foundation, one of the World’s Top-Rated Charities

#48: Candice Lu, Founding Partner of OnPrem Solution Partners, on Scaling from 4 to 200 Employees, Solving Problems, and Running a Remote Company

#137: Cole Zucker on His Remarkable Journey from $0 to $60M in Revenue, Selling a Company, and Starting the Influencer Platform Hey Hero

#126: Christian Peverelli, CEO & Co-Founder of WeAreNoCode, an Educational Platform Empowering Non-Technical Founders Through No-Code Technology

Webflo

Jetboost

Memberstack

Airtable

Girl Up

Sheroes

Sairee Chahal

The ONE Thing by Gary Keller and Jay Papasan

The 4-Hour Workweek by Tim Ferriss

Peloton