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Oct. 11, 2020

#200: Scott Lee, Founder & CEO at Gooroo, an Education Technology Company Building the Netflix of Education to Make Education Accessible for Everyone

#200: Scott Lee, Founder & CEO at Gooroo, an Education Technology Company Building the Netflix of Education to Make Education Accessible for Everyone

( https://www.gooroo.com/ ) founder and CEO is on a mission to reimagine education, unlock every student’s potential, and promote lifelong learning for all. Born in Seoul, South Korea, Lee relocated to the United States with his family at the age...


Gooroo ( https://www.gooroo.com/ ) founder and CEO Scott Lee is on a mission to reimagine education, unlock every student’s potential, and promote lifelong learning for all. Born in Seoul, South Korea, Lee relocated to the United States with his family at the age of 16 without knowing a word of English. Through constant support from his parents, and with the help of tutors and mentors, he worked hard and constantly challenged himself to succeed.

About Our Partner

This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.

Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI.

Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba.

Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.

Some of the Topics Covered by Scott Lee in this Episode

  • What Gooroo is and how it got started
  • Scott's experience in the Korean army for two years and how it impacted him
  • How Scott started his past company, Mud Cafe
  • What the initial version of Gooroo looked like
  • How Scott found the technical talent to build Gooroo early on
  • What Scott did to acquire his first customers
  • How the business model for Gooroo evolved into a membership model
  • Why Scott and his team are launching Gooroo courses
  • How Scott prioritizes which content his team creates at Gooroo
  • How Gooroo has acquired instructors for their platform and why transparency is so important
  • How Scott uses feedback from students to impact which products and services Gooroo provides
  • Why Scott partnered with the Department of Education
  • Scott's approach to partnerships with Gooroo
  • The biggest challenge of growing Gooroo
  • How Gooroo has been impacted by COVID
  • How Scott's time is spent day-to-day now at Gooroo
  • Innovation in education
  • The impact of Scott's father on his life
  • The big vision for Gooroo moving forward

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