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May 24, 2021

#293: Sid Viswanathan, Co-Founder and President of Truepill, a Comprehensive Digital Health Platform Revolutionizing the Industry, on Founder-Market Fit, Fueling Growth, and Expanding Their Vision

#293: Sid Viswanathan, Co-Founder and President of Truepill, a Comprehensive Digital Health Platform Revolutionizing the Industry, on Founder-Market Fit, Fueling Growth, and Expanding Their Vision

Sid Viswanathan is the Co-Founder and President of Truepill. Alongside Co-Founder Umar Afridi, Sid founded Truepill in 2016 to revolutionize the pharmacy and healthcare industry. The company shipped its first prescription less than five years ago and has...


Sid Viswanathan is the Co-Founder and President of Truepill. Alongside Co-Founder Umar Afridi, Sid founded Truepill in 2016 to revolutionize the pharmacy and healthcare industry. The company shipped its first prescription less than five years ago and has since expanded its services to deliver an end-to-end, direct-to-patient experience unlike anything else in the healthcare industry. In 2010, Sid founded his first company, CardMunch, a business-card scanning app which was acquired by LinkedIn soon after its founding. After its acquisition, Sid joined LinkedIn as Product Manager and saw CardMunch named one of Time Magazine’s Best Apps of 2012. Sid started his career in Johnson & Johnson’s Global Operations Leadership Development program, working in the medical device and pharmaceutical sectors. He graduated from Carnegie Mellon University with a Bachelor’s Degree in Mechanical and Biomedical Engineering.

Some of the Topics Covered by Sid Viswanathan in this Episode

  • What Truepill is doing today and how Sid and his co-founder Umar Afridi started it in 2015
  • How Truepill differentiated themselves in the pharmaceutical industry
  • The role serendipity has played in Sid's career
  • Sid's experience as a first-time founder with CardMunch, how that led to 4 years at LinkedIn and what he learned there
  • The journey of being a multiple-time founder and finding founder-market fit
  • The process of researching and founding in an industry he previously had no experience in
  • How Sid went about understanding the healthcare industry
  • The early days of Truepill and navigating how to scale the operating model
  • Their experience going through Y Combinator and the value of their low friction application process
  • The different challenges Truepill has faced over the years--from scaling to product development in a regulated industry
  • Sid's learnings in the hiring process for Truepill
  • Their "friendly test" that they use to evaluate potential new hires
  • Leveraging Truepill's story to bring on great talent
  • Truepill's vision
  • Balancing building a business and growing a family
  • Learning how to prioritize as a founder and be present as a parent
  • How Sid approaches structuring his time and finding work-life balance
  • What has fueled Truepill's growth
  • How Sid views "founding moments" and expanding Truepill's vision
  • How Sid's relationship with his co-founder developed and enhanced his professional growth

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