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May 23, 2022

#328: Sofiat Abdulrazaaq of Goodfynd, on Getting Venture-Backed as a Woman of Color, Growing and Scaling a FinTech Startup, and Building a Culture-First Team

Sofiat Abdulrazaaq is the Co-Founder and CEO of Goodfynd, an on-demand marketplace for food trucks. Goodfynd enables pop-up retail and mobile vendors to connect with existing and new customers virtually by providing increased visibility and online ordering.


Sofiat Abdulrazaaq is the Co-Founder and CEO of Goodfynd, an on-demand marketplace for food trucks. Goodfynd enables pop-up retail and mobile vendors to connect with existing and new customers virtually by providing increased visibility and online ordering.

Topics Covered by Sofiat Abdulrazaaq in this Episode

  • How Goodfynd is supporting food truck owners and operators as a FinTech startup
  • How the idea for Goodfynd was born out of the love of great food and wanting to find it again
  • Shifting Goodfynd from a side hustle to her full-time job
  • The traction they needed to transition from bootstrapping to getting Venture-backed
  • How relationship-building fueled early growth
  • The winding road of fundraising from accelerator to first noes to first check
  • The process of choosing and participating in incubators and accelerators
  • How VC funding enabled the growth and scaling of their FinTech products and services
  • Goodfynd’s geographical expansion strategy
  • Building the Goodfynd team with a culture-first focus
  • The challenges and triumphs of being a first-time founder

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