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Oct. 1, 2020

#190: Tara Viswanathan, Co-Founder & CEO of Rupa Health, a Functional Medicine Platform Streamlining the Process of Speciality Labs for Practitioners

#190: Tara Viswanathan, Co-Founder & CEO of Rupa Health, a Functional Medicine Platform Streamlining the Process of Speciality Labs for Practitioners

Tara Viswanathan is the Co-Founder & CEO of h, a functional medicine platform streamlining the process of specialty labs for practitioners. Connect with Tara Viswanathan and Rupa Health Some of the Topics Covered by Tara Viswanathan in...


Tara Viswanathan is the Co-Founder & CEO of Rupa Health, a functional medicine platform streamlining the process of specialty labs for practitioners.

Connect with Tara Viswanathan and Rupa Health

Some of the Topics Covered by Tara Viswanathan in this Episode

  • What Rupa Health is and how it started
  • The initial iteration of Rupa Health
  • How Tara initially got people on the Rupa Health platform
  • How Tara got the first prototype for Rupa Health built for only $800
  • Tara's business model for Rupa Health initially and how this was one of her biggest "mistakes"
  • Tara's troubles in raising her Seed round and how raising a Pre-Seed round was actually a blessing
  • Tara's experience raising a $250K Pre-Seed Round
  • Conversations around splitting up equity and why Tara changed her mind after initially decided an amount
  • Why relative equity is more important than absolute percentages
  • How Tara is approaching growing Rupa Health today
  • Tara's approach to hiring as she scales her company
  • How Tara takes care of her own mental health
  • Tara's journaling routine and how it helps her
  • Tara's experience working with Wim Hof

About Our Partners

This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.

Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work"​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI.

Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba.

Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.

This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects.