#119: Victoria Repa, CEO and Co-Founder of BetterMe, an App Empire With 50 Million Users, 400,000+ Paid Subscribers, and $60M+ in Revenue

Victoria Repa is the CEO & Co-Founder of BetterMe, a health and fitness app empire with more than 50 million installs, 400,000+ paid subscribers, and annual revenue of more than $60 million. BetterMe's flagship app often ranks as one of the top #5 apps on the App store in the health and fitness section.

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Some of the Topics Covered by Victoria Repa in this Episode

• How Victoria started BetterMe

• How Victoria decided on the initial version of the app and decided to focus on weight loss initially

• The thinking around the target audience for BetterMe early-on

• Victoria’s user acquisition strategy for BetterMe

• The importance of understanding who your audience is

• How BetterMe implements changes based on user feedback

• The content strategy behind BetterMe and how they decide which content to add to their apps

• How Victoria looks at building new apps vs. improving the apps they have at BetterMe

• The approach Victoria has used to grow the team of BetterMe from 3 to 100 people

• The biggest challenges along the way of growing BetterMe

• Victoria’s big vision for BetterMe in the future and how she plans on getting there

• How Victoria views competition

• What Victoria’s day-to-day looks like as CEO

• Why Victoria just uses paper and pencil for planning and running her day

• The biggest lessons from Victoria’s career so far and why she prioritizes speed over efficiency

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