#146: Prasanna Krishnamoorthy, Co-Founder and Partner of Upekkha, a B2B SaaS Accelerator, on Helping Startups Achieve Meaningful Financial Outcomes and Profitable Scalable Growth, Creating a Flywheel, and Navigating COVID

Prasanna Krishnamoorthy is a co-founder and partner at Upekkha, a Value SaaS Accelerator working with B2B SaaS startups to get through the valley of death, to a place with predictable, scalable, profitable growth. Whether you want to build a $10M revenue business or the next $1B SaaS unicorn, Upekkha helps you accelerate.

Prasanna previously worked intensely with 120+ startups to make them LARGE at Microsoft Accelerator India and picked the right startups for Investors & Microsoft. As a founder going through his own ups & downs, he helps other founders push through, and has been an angel investor in a couple of startups along the way.

With every startup, Prasanna helps as a full-stack growth driver: from business planning for growth, frameworks for growth, aligning engineering for traction, innovating on product, marketing & sales plans to tactically crafting pitches & one-liners, & reviewing ads. Growing startups is everything he looks to do. In his own startups, he has done everything that needed to get done - development, testing, support, product management, sales, marketing, customer interaction, integration. Prasanna knows a little about a lot of things - technical and non-technical, and knows a lot about a few things - technology, growth, product, and the difficulties of starting up.

Connect with Prasanna Krishnamoorthy

• Upekkha

• LinkedIn

Some of the Topics Covered by Prasanna Krishnamoorthy in this Episode

• How Prasanna was inspired to become an entrepreneur and work in B2B

• The early ventures Prasanna worked on

• Working for Amazon and the Microsoft Accelerator

• How Prasanna founded Upekkha

• The original business model for Upekkha

• Developing a brand and getting their first cohort of startups

• The original 2-year structure of the program

• The theory of constraints and the guidance Upekkha gives their startups

• How the program has changed to focus on the initial flywheel construction and building scalable growth

• The cognitive biases of founders and some inflection points for startups

• What Prasanna has learned about the B2B SaaS industry while building and growing Upekkha

• Prasanna's advice for customer acquisition

• The importance of referrals

• Determining pricing

• Upekkha's team

• Prasanna's role at Upekkha and how it's changing during COVID

• How Upekkha's participating startups rallied together to help each other during COVID

• Prasanna's vision for Uppekha's growth

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