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  • #147: Ira Green, Founder and CEO of Freedom, a Natural Deodorant Company, on Getting into 300+ Spas Nationwide, Navigating E-Commerce, Testing Brand Boundaries, and the Challenges of Being a Female Entrepreneur

#147: Ira Green, Founder and CEO of Freedom, a Natural Deodorant Company, on Getting into 300+ Spas Nationwide, Navigating E-Commerce, Testing Brand Boundaries, and the Challenges of Being a Female Entrepreneur

August 19, 2020

Ira Green is the founder and CEO of Freedom, a natural deodorant company. When Ira's 3 friends were diagnosed with breast cancer and were told to switch to natural products, Ira had the hardest time finding a natural deodorant that worked, smelled good or even looked good. So she created one that did all three! Freedom luxury natural deodorant can now be found in 300+ spas nationwide, including the Four Seasons Spas and Canyon Ranch Spas.

Connect with Ira Green

Some of the Topics Covered by Ira Green in this Episode

  • Why and how Ira started Freedom

  • Making a great product and being open to change

  • Managing feedback

  • Getting the Four Seasons as her first client

  • Figuring out manufacturing and production, from an assembly line of friends and family to dealing with manufacturer's minimums

  • Creating a vision board instead of a business plan

  • Ira's big vision for growing Freedom

  • How Ira has bootstrapped the business for the first 3 years and what she would've done differently

  • How Ira has been handling COVID

  • Transitioning to VC and distribution of funds

  • Testing the boundaries of your brand

  • Tackling the challenge of e-commerce

  • Freedom's team and traction today

  • How Ira is views growth and the role of marketing

  • The challenges of being a female entrepreneur and the transactional nature of female investors

  • Ira's advice for entrepreneurs

  • Ira's book and podcast recommendations

  • The sacrifices of being an entrepreneur

  • The story of Freedom's name and logo

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