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- #155: Alex Wheldon, Co-Founder and Chief Product Officer of Rho Business Banking, and a Serial Entrepreneur With 3 Exits, on Creating Great Products and Innovating in a Highly Regulated Space
#155: Alex Wheldon, Co-Founder and Chief Product Officer of Rho Business Banking, and a Serial Entrepreneur With 3 Exits, on Creating Great Products and Innovating in a Highly Regulated Space

Alex Wheldon the Co-Founder of Rho Business Banking Alex is a 3x time entrepreneur and was the founder and CEO of Kanary, Europe’s first DMP/DSP, which was acquired in 2014. Alex was previously CPO at Lyst, a fashion marketplace with over 65 million customers, and CPO at Smarkets, a betting platform that he helped grow to over $2 billion in transactions per year in less than 12 months. Alex’s ventures have raised over $100m in venture capital from firms like Draper Esprit, LVMH, Accel, Oxford Capital and Deutsche Telekom. Alex is also an early-stage investor through Wheldon Bros. Investments.
Connect with Alex Wheldon
Some of the Topics Covered by Alex Wheldon in this Episode
What led to Alex starting Rho with his co-founder, Everett Cook
What is Rho and their mission
Understanding the inherent problems with the banking industry
The sponsor bank model
What Rho offers and who their typical clients are
Fundraising for Rho
Navigating a highly regulated industry
How Alex evaluates opportunities in new markets
Alex's first time asking for capital
Understanding investors and Alex's advice for fundraising
The process of exiting a company
Foundational product thinking
Incorporating feedback into product development
How Alex views competition
How Alex approaches hiring
Alex's book recommendations
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