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- #157: Guy Friedman, Co-Founder and CEO of SteadyMD, a Technology Platform and Online Healthcare Provider, on Raising $10M, Creating a Paradigm Shift in Healthcare, and Gaining Perspective while Growing Startups
#157: Guy Friedman, Co-Founder and CEO of SteadyMD, a Technology Platform and Online Healthcare Provider, on Raising $10M, Creating a Paradigm Shift in Healthcare, and Gaining Perspective while Growing Startups

Guy Friedman is the co-founder and CEO of SteadyMD, a technology company and healthcare provider that enables members and doctors to pair up, collaborate, and develop long-term personal relationships, completely online. The SteadyMD Matching Engine evaluates each new member and doctor across hundreds of medical, fitness, and lifestyle attributes to help spark a connection and pair them up successfully.
The company offers services for Primary Care, Functional Medicine, Pediatric Care, and Employers and is licensed and has members in all 50 U.S. states. SteadyMD doctors are partnered with a limited number of members and are conveniently available through text, phone and video chat. The SteadyMD medical team retrieves and maintains health records, refers patients to local specialists, arranges tests and procedures, and generally influences all downstream care and health spending for that member.
Connect with Guy Friedman
Some of the Topics Covered by Guy Friedman in this Episode
How Guy went from selling his online proctoring startup to founding SteadyMD
What makes SteadyMD unique in the telemedicine space
Guy's criteria for a startup and his false starts
How Guy has shifted between industries
SteadyMD's values and mission
The original version of SteadyMD and how they've enhanced it
Recruiting doctors and acquiring patients
How SteadyMD is improving the quality of care for patients and the experience for doctors
The uniqueness of being D2C in the healthcare industry
Determining channels, figuring out messaging and utilizing influencer marketing
Why SteadyMD is for everyone
Why the healthcare industry is fundamentally flawed
Keeping the core business consistent
How patients utilize SteadyMD
The landscape for primary care and how SteadyMD fits in
Guy's process and advice for fundraising
How COVID has affected SteadyMD
How Guy views new opportunities for growth
How Guy has approached building out the team for SteadyMD
Raising the Series A for SteadyMD and its impact on growth
Dividing roles and responsibilities and balancing priorities
How Guy has adapted his perspective after running startups for years
Guy's book recommendations
Getting an MBA at Wharton
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