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  • #162: Sarina Richard, Founder and CEO of HERdle.health, on Deciding Between For-Profit and Non-Profit, How to Be Resourceful While Bootstrapping, and Creating an Organic Community

#162: Sarina Richard, Founder and CEO of HERdle.health, on Deciding Between For-Profit and Non-Profit, How to Be Resourceful While Bootstrapping, and Creating an Organic Community

September 03, 2020

Sarina Richard is the Founder and CEO of HERdle, India's first private women's one-stop healthcare expert. HERdle.health provides Indian women power over their sexual and mental health in a safe, anonymous, fast, and convenient way. They aim to give women the care they need without judgment or stigma, from the comfort and privacy of their mobile phone.

25% of the world’s cervical cancer deaths come from India, and 4 out of every 10 women in the world who commit suicide are from India. There is a lack of access to information and resources and a massive social stigma against sexual and mental health. HERdle hopes to bridge this gap and remove Indian women's health hurdles by providing access to non-judgy experts, resources and technology.

Connect with Sarina Richard

Some of the Topics Covered by Sarina Richard in this Episode

  • How Sarina’s background in healthcare and women’s development led to her funding HERdle

  • The issue of access to healthcare and sexual health education for women in India

  • Understanding the problem and the business models Sarina came up with

  • Deciding between for-profit and non-profit

  • The first steps Sarina took to start HERdle

  • How Sarina went about customer discovery and understanding pain points from the supply side

  • HERdle’s services and how it works

  • From bootstrapping to pre-seed and seed round fundraising

  • What Sarina values in building a team

  • How Sarina has been resourceful while bootstrapping

  • Sarina’s takeaways from previous founder experiences and applying them to HERdle

  • Customer acquisition, partnerships, and creating an organic community

  • How Sarina currently structures her day and distributes her time and finding work-life balance

  • How Sarina recharges and stays active (for free!)

  • Sarina’s advice for other entrepreneurs

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