#199: Matt Lombardi & Kevin Moran, Former Professional Athletes & Co-Founders of Beam, a CBD-Focused Wellness Company Offering THC-Free Products for Improved Performance, Recovery, Sleep, and Balance

Matt Lombardi is a Co-Founder of Beam. He's on a mission to reimagine health and wellness, is a former professional hockey player, entrepreneur, and avid CrossFitter.

Kevin Moran is also a Co-Founder of Beam. He's on a mission to humanize CBD with education first. He's a former professional baseball player with the Chicago White Sox organization, CrossFitter, Ironman, and marathon runner.

Beam is a Massachusetts-based wellness company founded by Matt Lombardi and Kevin Moran, both former professional athletes, offering THC-free, phytocannabinoid-rich CBD products, made from naturally grown hemp in Colorado. Noticing a lack of transparency in the CBD wellness market, Beam offers consumers a line of rigorously tested CBD products with high-quality natural ingredients. Built with an entrepreneurial spirit in mind, Beam marries the concepts of health, wellness, and an active lifestyle free of any physical or mental barriers. Beam believes that all-natural cannabinoids have the ability to unlock significant health benefits, which will ultimately aid customers on their journey to “find their better.”

About Our Partners

This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects.

This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.

Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI.

Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba.

Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.

Some of the Topics Covered by Matt and Kevin in this Episode

• How Matt and Kevin decided to start a company together

• Some of the questions they asked their potential customers initially

• What Matt and Kevin did to get customers in the early days

• How they sourced their product initially

• The angle they took to sell their product in the beginning

• How Matt and Kevin thought through branding at Beam from the early days

• Customer acquisition for Beam

• Working with a digital marketing agency vs. handling marketing in-house

• How Matt and Kevin have gone about building an influencer program for Beam

• Getting the initial $700K from a family and friends round

• How they go about obtaining the highest quality product possible

• What Matt and Kevin have done to grow their team at Beam

• How Matt and Kevin's role as Co-Founders has evolved

• What communication is like between Matt and Kevin

• What Matt and Kevin have enjoyed most about the experience of building Beam

• How Matt and Kevin recharge outside of work

• The importance of pushing yourself physically to perform well mentally

• Matt and Kevin's book recommendations

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