#252: Antony Arena, CEO at Unbnd Group, an Immersive Technology Creative Agency and the Creator of Aura, the Future of Interactive Mobile Entertainment

After studying Communications and Marketing, Antony worked in Advertising Agencies for many years as a Strategic Planner and later running his own agency. He noticed opportunities in the marketplace around a lack in tech-focused content distribution platforms for immersive experiences and sought to create one. Many years later, and with the help of some very talented people, Antony has lead the creation of Aura and has begun commercializing it during COVID with success.

Some of the Topics Covered by Antony in this Episode

• What Unbnd does and how it got started

• Why Antony built a bar for cash flow to support Unbnd

• How Antony got a partnership with the NBA early on with Unbnd

• The various applications for Unbnd's tech and how they decided which to prioritize

• Building out the different functionality for Unbnd

• How Antony secured a partnership with Rakuten

• How long it took to create an MVP and then a full product for Unbnd

• Building the team behind Unbnd

• Where Antony's time is spent today in the business as a whole

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