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- #312: Kirsten Baumberger, Co-Founder of Minisocial.io, on Scaling On-Demand User Generated Content, Leveraging Partnerships, and Being the “Anti-Platform”
#312: Kirsten Baumberger, Co-Founder of Minisocial.io, on Scaling On-Demand User Generated Content, Leveraging Partnerships, and Being the “Anti-Platform”
Kirsten Baumberger is the Co-Founder and Director of Partnerships at minisocial.io, a User Generated Content platform that facilitates the production of UGC on-demand and at scale. mini works with top D2C brands and agencies including DoorDash, Sanzo, Native, JAJA, Pattern brands, and Olipop to generate fully-licensed UGC via micro influencer activations on TikTok and Instagram.
Kirsten has been featured in Forbes, AdWeek, The New York Times, Thrive Global, and Business Insider. In her journey of entrepreneurship, Kirsten has developed relationships with international brands and has been recognized as a young trailblazer within her industry. Beyond mini, Kirsten is passionate about helping young women and fellow entrepreneurs succeed.
Topics Covered by Kirsten Baumberger in this Episode
The origin story of minisocial
From Bootstrapping for the first year to raising funds through VC
How minisocial executed cold outreach
Minisocial’s tools for brands
Partnering brands with micro- and nano- influencers who are building quality content and community
How minisocial is approaching growth through advertising partners today
Leveraging newsletters and podcasts to expand their reach
Focusing on D2C E-Commerce brands
Growing minisocial’s team
Hiring a technical team as non-technical founders
Working with their advisor Emmett Shine
Being a user-friendy “anti-platform”
Deciding which VCs and angel investors to work with
How they’re using the capital raised with Hustle Fund to execute on their vision
How Kirsten and her co-founder applied their learnings from running a small agency to building minisocial
Managing clients’ expectations
How Kirsten uses the pressure of investors’ expectations as motivation
Kirsten’s advice for entrepreneurs looking to raise capital
Finding investors who provide you with the right kind of pressure through aligned values
What’s next for minisocial and their big vision
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