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- #317: Cary Breese, Co-Founder and CEO of NowRx, on Disrupting the Pharmacy Industry and the Path to Becoming a National Brand
#317: Cary Breese, Co-Founder and CEO of NowRx, on Disrupting the Pharmacy Industry and the Path to Becoming a National Brand

Cary Breese is Co-Founder and CEO of NowRx, a technology-leveraged pharmacy service using software automation, logistics, robotics, and micro-fulfilment strategy to transform retail pharmacy. Traditional retail pharmacy is broken, marked by inefficiencies and terrible customer experience. NowRx is on a mission to rebuild healthcare the way it should be – accessible, convenient, and affordable for all. Cary is a multi-time CEO with more than 15 years of experience leading companies that leverage innovative software and automation technologies to disrupt large legacy industries.
Topics Covered by Cary Breese in this Episode
The vision of NowRx
How NowRx works as a full stack pharmacy solution
What led Cary to start NowRx
Disrupting legacy industries
Why existing incentive structures have prevented the pharmacy industry from being disrupted before
The process of getting NowRx rolling
Cary’s hands-on customer discovery process and early customer acquisition
How they developed their business model
Why they decided to crowdfund
How they approach geographical growth through micro fulfillment
Their plan to become a national brand
The challenges they’ve faced in building NowRx
What Cary has learned from his experience as a multi-time founder
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