#344: Connor Ellison of POGR, on Executing a Scrappy Cold Outreach Strategy, Failure as an Inevitable Step to Success, and Building the Statistical Foundation for the Future of Gaming

Connor Ellison is the CEO and Founder of POGR, a next-gen statistical platform for developers & gamers. POGR is a unique customizable profile system with centralized video game statistics. They closed $2.25M at a 20 million valuation earlier this year, and are building the statistical foundation for the future of gaming. Connor is a lifelong gamer and avid reader and learner.

Topics Covered by Connor Ellison in this Episode

• How POGR is building the statistical foundation for the future of gaming

• POGR’s origin story

• Connor’s path to actually becoming a founder

• 1,000 emails to get their first $100k and raising their seed round pre-revenue

• Connor’s insights on cold outreach: scrappiness and high levels of personalization

• Connor’s successful cold outreach pitch and how he leverages tracking in the process

• Negotiating terms with investors

• POGR’s business model and their multiple stakeholders

• The growth strategy for POGR

• Connor’s “jump and figure it out” approach as an entrepreneur and connecting with his co-founders through Discord

• Failure as an inevitable part of success

• Connor & Justin’s love for learning and their book and podcast recommendations

• The big vision for POGR

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