- Just Go Grind
- Posts
- #345: Dave Fink of Postie, on Modernizing Direct Mail Marketing, Optimizing for Efficiency, and Why Not to Raise VC
#345: Dave Fink of Postie, on Modernizing Direct Mail Marketing, Optimizing for Efficiency, and Why Not to Raise VC
Dave Fink is the CEO and Co-Founder of Postie, a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. In doing so, Postie has unleashed the medium's potential and unlocked growth for its advertisers, delivering an average campaign ROAS of 1,382%. From prospecting campaigns for new customers, to retargeting and CRM campaigns to maximize existing customers, Postie offers marketing solutions for every stage of the customer journey. With creative testing, real-time attribution, and campaign management tools Postie delivers an all-in-one platform to dynamically optimize your DM strategy.
As a consumer internet and technology entrepreneur, Dave is most engaged when leveraging emerging technologies in simple ways to solve real-world problems. He is driven by the intellectual pursuit as much as the accomplishments they’re achieving at Postie.
Topics Covered by Dave Fink in this Episode
Postie as the only ad-serving technology solution specifically dedicated to the direct mail channel
How the patterns Dave observed as a partner at Science incubator led to him founding Postie
Postie’s early days of identifying their ideal customer profile, customer acquisition, and go-to-market
How they manage such a wide range of customer profiles
How Postie’s intuitive product and customer experience mimics the digital campaign experience
Taking direct mail campaigns from a 60 to 3 day lead time
Postie’s behind the scenes logistics and how they’ve been able to innovate and optimize efficiency
How measurable results have fueled Postie’s growth
Why they focused on building first and waited 5+ years to start marketing themselves as a company
Choosing slow and steady growth instead of continually raising VC
What’s next for Postie
Subscribe to the Just Go Grind Podcast
Want to Join a Supportive Community of Ambitious Founders?
Learn more about the Just Go Grind Founder Community, a group of more than 90 founders learning and building together each week 👇
Reply