#80: Jarod Latch, Co-Founder of Spiracle Media, on Working with Steph Curry, Pivoting to Business Clients, and the Power of Storytelling

Jarod Latch has worked in broadcasting, media and digital for almost 20 years. In 2011, he took a chance and went all-in as a co-founder of Spiracle Media. Since its inception, Jarod has been pivotal in managing partnerships and driving creative growth.

He is a firm believer that you should pursue personal aspirations and also maintains that some of the best opportunities find you. Jarod never envisioned a career in broadcasting or as a business owner, but is thrilled to get to pursue both, and enjoys the relationships that come with each opportunity.

“What sets Spiracle Media apart from others in the space is that we combine our skillset as storytellers and subject matter experts with our belief in being a true partner. ”

Spiracle Media was recognized in 2018 as one of the Best Places to Work in Charlotte and as a Fast 50 company by the Charlotte Business Journal. The team has also won various national and international awards for video storytelling.

Jarod graduated from Walsh University in North Canton, OH, with a degree in Corporate Communication and participated in the Washington Center for Internships as a Senior, working at both the White House and Capitol. He is a 2018 graduate of the SBA’s Emerging Leaders Program.

Jarod is a native of Johnstown, PA, and currently resides in Harrisburg, NC, with his wife Jacie and two sons, Judson & Landon. Jarod is still active in sports broadcasting as the voice of the Davidson Men’s basketball radio network and enjoys reading, playing guitar and working out. He is semi-retired from golf and softball, but is considering a comeback in both sports.

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