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The Relentless Drive of Christina Cacioppo (Throwback)
Building Vanta into a $1.6B category-creator

Hey! Justin here, and welcome to Just Go Grind, a newsletter sharing the lessons, tactics, and stories of world-class founders!
Today is a free edition available for all readers and a throwback from about a year ago. Since then, Vanta passed $100 million in annual recurring revenue, an incredible achievement for any company, let alone one less than six years old. This is the story of how Vanta’s founder, Christina Cacioppo, started and grew the company.
One more thing… version one of my Insights product is now live! I’m still offering preorder pricing while I make iterations, but will be doubling the price soon. If you want to see the best lessons from 50 deep dives, updated monthly, and organized by category, take a look. More on that soon!
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Christina Cacioppo
Christina Cacioppo is a rarity in the startup world as one of the few founders who has truly created a new category.
Her company, Vanta, was last valued at $1.6B after a Series B round of funding in 2022, a particularly difficult time for many companies to raise capital, and since starting the company in 2016, she’s raised more than $200M to make her vision of securing the internet into a reality.
Previously, I wrote about how Iman Abuzeid and her company, Incredible Health, allow hospitals to hire nurses in a couple of weeks instead of a few months - Vanta is similar in the massive value it provides.
Through Vanta, companies are able to automate compliance and scale their security practices, saving them months of time and thousands of dollars.
Hold on one minute though.
Compliance?
Security?
Admittedly, I did not expect to be writing about these.
As I’ve dug deeper into Christina’s story and what Vanta is doing, two things stand out.
First, it’s clear how important compliance and security are for businesses of all sizes, especially for B2B software companies.
Second, Christina’s journey to get to this point is remarkable in more ways than one, and you’re about to discover why.
Let’s get to it.

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