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About Today’s Piece on Coco Chanel

I read the book Coco Chanel: The Legend and the Life by Justine Picardie to write this piece. Quotes from the book will have Justine’s name beneath them.

Of course, there’s a lot I couldn’t include in this piece, but I found Coco’s story captivating and there’s so much to learn from her.

Coco Chanel

Coco Chanel is a legend whose name has been known globally since the early 1900s.

Her namesake company did more than $17 billion in revenue in 2022 and today is one of the leading luxury brands in the world.

If you know anything about Chanel’s background, you’d understand just how remarkable of an achievement this is.

Chanel went from growing up in a poorhouse and then an orphanage to, at her peak, running a company with 4,000 employees.

And her customers were part of her legend:

Her story is one of fierce determination and built from a seemingly endless supply of ambition.

Let’s get to it.

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