- Just Go Grind
- Posts
- How Emily Weiss Built Glossier
How Emily Weiss Built Glossier
From a Blog to a Billion Dollar Beauty Brand

Hey! Justin here, and welcome to another đź”’ paid version đź”’ of Just Go Grind. Free subscribers have complete access to 1-2 editions per month, while premium subscribers get access to every edition, including audio versions, as well as our community of founders.
Sponsored by: Ammo Studio
Now is the time to elevate your digital presence.
Webflow is steering the future of web design, and businesses of all sizes are jumping on board. However, choosing the right partner for the journey is crucial.
Enter Ammo Studio: Los Angeles's premier Webflow design and development agency. Not only have they transformed the digital interfaces of startups and established giants, but they've also been the chosen partner for companies backed by industry titans like Sequoia Capital, Y Combinator, a16z, and more.
Their excellence doesn't come at a steep price. Full Webflow projects commence at just $10k, and support packages begin at a mere $750. The bonus? They’re saving companies hundreds of thousands annually.
Don't miss out. Collaborate with Ammo Studio for an unmatched Webflow experience.
Quick Updates
👀 I’m looking for September and October sponsors for this newsletter, so if you want to get in front of 21k+ founders, operators, and investors, let me know
🎧 I talked about Travis Kalanick, the Founder of Uber, on the Rideshare Guy Podcast recently - take a listen
👋 My September LA coffee meetup is scheduled, RSVP here (If you’d like to be the sponsor of this monthly event, reply to this email and I’ll give you a shoutout at the event and in all the marketing for it in this newsletter and on Twitter)
✍️ Check out my friend Tom Alder’s newsletter on the strategies that built the world's greatest companies
On to today’s deep dive!
Emily Weiss

Emily Weiss, the Founder of Glossier, turned her popular blog, Into The Gloss, into a billion-dollar beauty brand.
It took less than nine years.
In the process, she created one of the darling direct-to-consumer companies, one with a cult-like following.
How’d she do it?
How’d she transform from a 15-year-old intern at Ralph Lauren to the Founder of a billion-dollar company?
There’s a lot to unpack.
Let’s get to it.

Subscribe to Premium to read the rest.
Become a paying subscriber to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In.
A subscription gets you:
- • Premium subscriber-only editions
- • Access to 65+ founder deep dives and the entire history of posts
- • Event discounts & early access
Reply