Evan Spiegel, the Product Visionary

Building Snapchat Into a $17B Company

Author

Justin Gordon
August 06, 2023

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On to today’s piece!

Evan Spiegel

Evan Spiegel - Snap

In 2015, at only 25 years of age, Evan Spiegel became the world’s youngest billionaire.

He got there by building Snapchat into one of the fastest-growing consumer apps and turning down a massive acquisition offer from Facebook.

But, like many great ideas, Snapchat was dismissed early on. Many people just didn’t understand how this groundbreaking idea of disappearing photos would appeal to a large user base.

Today?

Snapchat has more than 375 million daily active users and a market cap of more than $17 billion.

It’s been a wild journey to get here, from a subpar launch to a major lawsuit to leaked emails to having competitors blatantly copy them and much much more.

Let’s get to it.

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