Hey! Justin here, Founder of Just Go Grind and Venture Partner at VITALIZE Venture Capital, and welcome to another edition of the Just Go Grind newsletter, where I write deep dives on world-class founders and share tactics and strategies to help founders succeed. Join the community to further accelerate your founder journey.

Sponsored by: Attention

Automate (And Reduce) Your Sales Cycle

Every sales rep knows the mantra “Always Be Closing.”

But lately, it feels like sales teams are following a much different, less effective ethos–Always Be Writing Follow-Ups, Populating The CRM, Reviewing Customer Calls, Onboarding…

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Mathilde Collin

Mathilde Collin, the Co-Founder & CEO of Front, created a company valued at $1.7 billion fueled by a desire to make work happier.

For her, this wasn’t something she always thought was possible.

And yet, through Front, a customer operations platform that enables teams to streamline communication and deliver exceptional service at scale, she’s able to do this both for her customers and her employees.

How has she taken Front so far in the last decade?

There’s a theme that comes out through her story:

Discipline certainly played a part.

And there’s much, much more to her story.

Let’s get to it.

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