Adi Tatarko's Reluctant Ambition

Building Houzz Into a $4 Billion Industry Disruptor

Hey! Justin here, and welcome to Just Go Grind, a newsletter featuring deep dives of world-class founders! Premium newsletter subscribers get access to every edition, including audio versions, as well as our founder community and weekly office hours.

Together with guidde 

Magically create video documentation with AI

Tired of explaining the same thing over and over again to your colleagues?

It’s time to delegate that work to AI.

guidde is a GPT-powered tool that helps you explain the most complex tasks in seconds with AI-generated documentation.

  • Turn boring documentation into stunning visual guides

  • Save valuable time by creating video documentation 11x faster

  • Share or embed your guide anywhere for your team to see

Simply click capture on their browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover, and call to actions.

The best part?

Their extension is 100% free.

Want to showcase your company to 23,000+ founders, operators, and investors? Get started here.

Recent Founder Deep Dives

Premium Subscriber Shoutouts

  • Robbie is building Potential AI, a storytelling AI that crafts the fundraising story for founders to successfully raise their rounds. Their AI will build out your unique founder origin story and startup vision story in a clear, concise, and precise way so that you can deliver it to investors. This approach is built off the founding team's experience working with founders to raise over $630 million in capital over the past 24 months.

  • Jackson is building Edily, a video-learning app with a TikTok-like format. They are launching their free entrepreneurship videos and entrepreneurship community on Product Hunt this week!

  • Andrew is building Outing — “OpenTable for activities”. They’re invite-only and just shipped to iOS. You can use invite code 444 for 25% off!

  • Rose has worked on a number of cutting-edge tech projects, from the most fuel-efficient cars in America to military defense projects to VR/AR glasses, and she is currently building her own company and sharing funding opportunities for founders in her weekly newsletter.

Want a shoutout in a future newsletter edition? Become a premium subscriber.

Adi Tatarko

Adi Tatarko - Houzz

Adi Tatarko, the co-founder and CEO of Houzz, a home renovation and design software company, built a multi-billion dollar business within seven years.

She went from a reluctant entrepreneur to creating a giant in the industry.

Along with her husband, Alon Cohen, Adi took a personal frustration with her own home renovation project and built the company she wished existed.

Turns out they weren’t the only ones who were experiencing the pain of a home renovation.

What started as a website used by a few parents from their kids’ school and some professionals in the Bay Area turned into a platform used by tens of millions of people around the world.

I thoroughly enjoyed learning about Adi’s journey and there are a number of lessons we can learn from her.

Let’s get to it.

Early Days

Subscribe to Just Go Grind Premium to read the rest.

Become a paying subscriber of Just Go Grind Premium to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Premium subscriber-only editions
Weekly live strategy sessions with other founders
Private podcast feed
Justin's unending gratitude

Join the conversation

or to participate.