Adi Tatarko's Reluctant Ambition
Building Houzz Into a $4 Billion Industry Disruptor
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Adi Tatarko, the co-founder and CEO of Houzz, a home renovation and design software company, built a multi-billion dollar business within seven years.
She went from a reluctant entrepreneur to creating a giant in the industry.
Along with her husband, Alon Cohen, Adi took a personal frustration with her own home renovation project and built the company she wished existed.
Turns out they weren’t the only ones who were experiencing the pain of a home renovation.
What started as a website used by a few parents from their kids’ school and some professionals in the Bay Area turned into a platform used by tens of millions of people around the world.
I thoroughly enjoyed learning about Adi’s journey and there are a number of lessons we can learn from her.
Let’s get to it.
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