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Tobi Lütke's Ambitious Evolution
Building Shopify Into an $87 Billion Juggernaut

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Together with Masterworks
Billionaires wanted it, but 54,578 everyday investors got it first… and profited
When incredibly rare and valuable assets come up for sale, it's typically the wealthiest people who end up taking home an amazing investment. But not always…
One platform is taking on the billionaires at their own game, buying up and fractionalizing some of history’s most prized blue-chip artworks for its investors. In just the last few years, its investors have realized annualized net returns of 17.8%, 21.5%, 35% and more from these opportunities.
It's called Masterworks. Their nearly $1 billion collection includes works by greats like Banksy, Picasso, and Basquiat, all of which are collectively owned by everyday investors. When Masterworks sells a painting – like the 16 it's already sold – investors reap their portion of the profits.
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Recent Founder Deep Dives
Tobi Lütke

Tobi Lütke, co-founder and CEO of Shopify, went from selling snowboards online to building a company that as of this writing is worth more than $87 billion.
Millions of entrepreneurs around the world today use Shopify to build their businesses, from small businesses with a few sales to giants like Mattel, Skims, Kylie Cosmetics, and Gymshark.
Shopify has been at the forefront of the e-commerce revolution and, in the last two decades, Tobi has gone from a CTO at a tiny company to a world-class CEO leading a team of 10,000+.
It wasn’t an easy transition for Tobi, but his own evolution helped Shopify succeed to a level few could have imagined.
Let’s get to it.

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