Estée Lauder's Obsession

Building a $50 Billion Cosmetics Empire

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Estée Lauder

Estée Lauder is an American icon.

Today, her namesake company is worth more than $50 billion.

She built her beauty empire face by face.

For today’s piece, I read the incredible book Estée: A Success Story, which Estée published in 1985. Read is an understatement. I devoured the book in a day and a half, drawn in by Estée’s amazing story and fascinating insights into how she built her company.

Let’s get to it.

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